3. 2005 Flashback
This phone is
so hot
Monday, October 11, 2010
4. May 2005 - Went Online
November 2005 - Official Launch
July 2006 - 65,000 Videos Loaded Daily
Now - 2 BILLION Videos Watched Daily
Monday, October 11, 2010
5. Go
Make something happen.
“I think we’ve overlooked what a
sea change has occurred in just a
few years, when anyone with an
idea can expose it directly to the
rest of the world.”
Seth Godin www.sethgodin.com
Best Selling Author
Monday, October 11, 2010
6. Radio
• In the past you needed to work at a radio station
• The gatekeepers had the say
• Today, you don’t need anyone’s permission
• What do you want to create?
• Are there revenue opportunities?
• You can go home tonight and get started!
The gatekeepers are no longer holding all the cards.
Monday, October 11, 2010
7. Kurt Hanson
Publisher of RAIN: Radio and Internet Newsletter
CEO of AccuRadio!
“Considered one of the world’s leading
experts in the field of new delivery
mechanisms for radio...”
Center for Communication
www.kurthanson.com www.accuradio.com
Monday, October 11, 2010
8. Personalization
• Programming specifically to your tastes & interests
• A radio station has to please the masses
• Internet radio can target a niche audience
Monday, October 11, 2010
9. Variety
• The opposite of personalization
• It’s someone else’s personalization you’re listening to
• Radio Paradise - Most successful internet station
Monday, October 11, 2010
10. Limited Commercials
• What do you usually do when a commercial comes on?
• Limited commercials with internet radio
• Driving force behind audience growth
Monday, October 11, 2010
11. Ubiquity
• How many ways can you listen to internet radio?
• Computer
• Smart Phone
• iPad
• Plug smart phone through aux jack in cars
• 2011 Prediction
• Listen through your car dashboard!
Monday, October 11, 2010
12. Podcasting
• Revolutionizing how we use media
• Radio on demand, like a DVR
• National Public Radio (NPR) at forefront of new
media technologies
FIND YOUR NICHE
Monday, October 11, 2010
13. Nathan Bender
Limit Break Radio
eorzeapedia
Monday, October 11, 2010
14. Charlie Bit My Finger
235 MILLION views
and counting!
Monday, October 11, 2010
15. Video Sensations
Celebrity Discovery
Average Joe
Jeremy Browe
Monday, October 11, 2010
16. Social Networking
• Basics...
• Put power behind your creation
• Link your work by sharing and tweeting
• Start a blog and embed your work
Monday, October 11, 2010
17. Conclusion
Give your creativity a workout!
• Practice your craft
• Use free resources
• Learn other skills
Don’t wait for someone to give you permission
to get started on your career.
Get Started Now!
Monday, October 11, 2010
